Speaker Spotlight: Charles Chamblas, Lalamove

Ahead of the World Mail & Express Asia (WMX Asia) Conference in Hong Kong, we caught up with Charles Chamblas, Regional Manager, New Services at Lalamove. Charles will be speaking at WMX Asia 2019 and offers his thoughts on the conference and the future of the industry.

WMX – Tell us a little bit about yourself and your company.

CC – I have worked at Lalamove for the past 4 years and I was exposed to most business aspects from operations to product and tech. I have a supply chain background and I used to work as a consultant for pharmaceuticals accounts. Back then, we were setting up VMI flows, vendor-managed inventory is a data-driven logic allowing a factory to have direct access to its markets consumption rates in order to adjust production cycle and planning based on real-time data. Today I am consistently working on using data science to increase our efficiency as a last-mile specialist at Lalamove. Our ambition is to optimize the crowd-sourced logistic model to deliver same day and my team is working on developing our capabilities to get there.

WMX – What will you be speaking about at WMX Asia this year?

CC – Last mile logistics is part of the value proposition of many brands and e-commerce platforms. A bad delivery experience often translates into net customer loss. In parallel, consumers are more and more demanding for customized, high-speed delivery which put a lot of pressure on operations and increases the risk of failure. Solving this paradox is the competitive game for last-mile specialists, which are developing big data and processing technologies to support an automated real-time optimization of cost and service time.

WMX – What do you hope our delegates will take away from your presentation?

CC – The huge impact that new data technologies have on business and perspectives to disrupt our already disrupting crowd-sourced supply model.

WMX – How can we advance the post and parcel industry?

CC – Using data technologies to integrate the complexity of networks and optimize its management in real-time with AI.

WMX – How has the post and parcel industry changed in the past 5 years? What do you predict will happen in the next 5 to 10 years?

CC – The post and parcel industry became more and more strategic as the online economy developed and grew. In the next five years, my understanding is that the “online logistic” sector will experience concentration and rationalisation in the most mature markets, and still rich and various opportunities for new models in markets with a lower level of infrastructure, regulations and monopoly.

WMX – Who is making the greatest advancements in the post and parcel industry, and what are they doing?

CC – Probably Amazon with their mobile warehouse system and demand forecast smart algorithm. Using data science, they are able to bring inventories for high rotation SKUs even closer to the customer allowing record delivery time and logistic efficiency.

WMX – What is the most interesting trend for 2019?

CC – In my opinion, the ‘ghost kitchen’ developed by several food platforms to cook only for delivery purpose is a very interesting trend paving the path to a more efficient intra-city economy which could eventually make public space more liveable for pedestrians and less congested by grouping the flows and rationalising the delivery networks.

Charles will be speaking at the World Mail & Express Asia Conference 2019. WMX Asia is taking place at the Mira Hong Kong (15 – 17 September 2019). Visit www.wmxasia.com for more information.

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