Leveraging her diverse experience in multiple industries within the Asia Pacific region, Gen Fink works with e-commerce merchants, Logistics providers and Postal companies to cultivate long-lasting partnerships generating all-encompassing cross-border customer journeys. Gen has a passion for Service Innovation, in which she has a Master’s degree from the University of Queensland. This has helped with her transition into her current leadership role, in which she helps navigate a robust Customer Success team and an experienced and agile engineering team to create trust in global trade

WMX Asia is taking place from 18 – 20 September 2023. Visit www.wmxasia.com for more information and to book your place.