DANIEL RUEDA
Founder and CEO
OpenPricer

Daniel Rueda is founder and CEO of Open Pricer, the leading provider of price management and optimisation solutions for parcel and freight networks.

Daniel has a strong expertise in pricing and revenue management, starting in 1987 as Revenue Management Project Director at Air France responsible the design and development of the first Revenue Management Software (RMS) implemented by the airline.

In 1991, he founded Optims, a leading provider of RMS for the Hospitality, now part of Amadeus Group.

Daniel has helped domestic and international parcel networks to develop pricing capabilities and optimise their prices, including: DHL Express, Fedex, TNT Express, La Poste-Colissimo, Chronopost, DPD, Bring-Posten Norge, Estafeta and Aramex